With all the promotional hype nowadays about how certain companies have invented a revolutionary way of sunless tanning, the real truth about its history has been lost. Do we call these companies as the pioneers for sunless tanning technology or are they merely innovators who added their own ingredients in perfecting the technology for their own specific purposes? Well, it’s really more like the latter.
In reality, the first sunless tanning lotion was introduced to the market in the 1960s. QT or Quick Tanning Lotion was created by Coppertone to address the demands for a safer and easier way to tan. A television commercial showing a girl and a boy dancing to a catchy tune that says “You get a quick tan with QT! A double tan you see! It tans you anytime, rain or shine, when you use QT!” successfully created an advertising hype for the first ever sunless tanning lotion. (You can watch the video here http://www.encyclomedia.com/video-coppertone_tanning_lotion_.html#moretext). However, the media hype immediately subsided as consumers saw that not only did QT not give them an even and smooth tan that becomes deeper when exposed to the sun’s rays, as the commercial claimed, but it also gave them an embarrassingly orange-ish complexion. This ended the production of the first ever sunless tanning lotion.
Now, like most products, sunless tanning technology emerged again as an answer to the demands of a growing consumer market. During the 1980s, when rumors were flying about that too much exposure to the sun’s ultraviolet rays and too many sessions under indoor tanning beds and lamps can cause skin cancer, the demand for sunless tanning technology rose. Naturally, people were afraid of developing cancer that they tended to look for alternatives to tanning. This was the time when beauty companies came out with a better and more effective sunless tanning lotion. Various companies capitalized on this high demand and production of sunless tanning lotions increased. As the supply increased, the prices also went down, making the product more accessible to the public as it is more affordable.